Traditional Federal Marketing Is Losing Effectiveness For Six Reasons

Traditional Federal Sales Marketing Fundamentals - Before you develop your firm's unique Federal marketing approach which is highly advised), you need to understand the fundamentals of government marketing. For those looking to improve your B2G marketing, this is a fantastic basic federal marketing guide.

Federal sales marketing resources:

·       Federal Media - A list of media outlets that cover the federal market.

·       FAQs on Marketing- The Federal Government is a list of frequently asked questions regarding marketing to the federal government.

·       Deal Creation for Professional Service Firms- Professional service firms succeed in the federal market by generating opportunities rather than looking for them.

·       Small Business Certifications - It describes the several small business programs available to Federal contractors.

·       Small business size criteria- This refers to a company's average annual revenue or average employee count.

·       Federal Marketing Links- It is a collection of useful federal sales marketing websites.

·       NAICS Codes - A table of all NAICS codes applicable to each GSA Schedule may be found on this page.

Trade exhibitions, seminars, direct (junk) mail, email blasts (spam) to purchased lists, internal cold calling, outsourced telemarketing, and print and media advertising are all traditional means for acquiring Federal leads. Outbound tactics are when a company sends a message to the four corners of the country in the hopes of finding a needle in a haystack. Those procedures are quite costly.

For a variety of reasons, they are significantly less effective than they once were, particularly in federal marketing. First, federal employees, like the rest of us, are bombarded with marketing interruptions daily.

Traditional federal sales marketing is losing effectiveness for six reasons.

·       Limits on Caller ID effectiveness of cold calling.

·       Spam filters put a stop to it. Efficacy of direct email campaigns.

·       Budget cuts have put a cap on what can be done. Participation at seminars and trade shows.

·       Print and display advertising efficacy is being harmed by tools like RSS.

·       Media advertising results are minimized by Tivo and Sirius Radio.

·       Anti-terrorism and security efforts, particularly in the national defense industry, postpone direct mail and prohibit public disclosure of critical personnel's names.

Even if those outbound approaches work, they are still intrusive and induce aggravation and fear, which is not the best way to begin a customer relationship.

Federal purchasers may now find solutions and certified providers on the internet for significantly less money and time thanks to technological advancements. As a result, over the last few years, new ways for attracting potential Federal customers have been developed. Content marketing (blogs, white papers), search engine optimization, webinars, feeds, RSS, and, where appropriate for the federal sector, social media such as LinkedIn are examples of federal sales marketing strategies.

These federal sales marketing strategies function because they are based on attraction. You're not forcing prospects to take time out of their day to think about your products. Federal buyers are actively looking for information in your knowledge domain, and you're merely making it easier for them to locate you, access your knowledge, and have a dialogue.