Strategies of Federal Sales Marketing
Introduction: The federal government works to make federal sales as simple as possible. It maintains promotional activities in order to compete as well as to achieve fair deal for federal agencies by the use of FAR, Federal Acquisitions Regulations. Along with this, there are 137 independent executive agencies having over 430 departments under the federal government. Let’s see the federal sales marketing strategies – The basic strategy is to understand the buyers-sellers’ market. Need to execute steps like website launching, blogs, testimonials, elevator pitch, emailing to clientele, demonstrations of products and services, analyzing competitors’ market, frequent appearance on social media through webinar, live chat with consumers etc. Then need to create a channel partner which should include the Federal agencies, employees and all. This initiative means to get partnered with the right agency people who are eligible enough to resell your products