Get a Clear Idea on Marketing to the Federal Government
Government agencies are subject to all the same rules, regulations, and laws when it comes to advertising and marketing as the rest of us, but with one major difference: they're not allowed to advertise. This sounds like a bad thing at first, but it's actually one of the best things that could happen to your business. While businesses in the private sector are fighting for attention against thousands of competitors for marketing to the federal government, government organizations have the luxury of being able to focus all their efforts on one competing company: the other bidder. Marketing to the federal government is always a bit of a challenge. With 2.8 million employees, each with their own unique purchasing preferences, it can be difficult to navigate the bureaucracy to get your product in the hands of those who need it. This is especially true if your product is a technology solution that is used to streamline the procurement process of marketing to the federal government....